Mr. ______,
Hiring Manager
__________ Company
address,
City, Country, Postal code
address,
City, Country, Postal code
Dear Sir,
I would like to take this opportunity to introduce the _____________________which consists of highly qualified and experienced individuals from the field of Sales, Marketing and Training. Our vision is to impart our experiences and knowledge about sales to individuals and ______________ who seek to improve their sales performance. Our trainers have all had distinguished sales careers and bring with them a wealth of practical experience to each course. Please turn to page 2 of our brochure to meet our team. We provide customized sales training solutions to suit your needs and requirements. Our training forums deliver trainings at three tiers: to the distributor sales force (___), your sales force, and to the field sales management level.
While providing his consultancy services to major _______ and discussing distribution solutions with many firms, ____________ observed that these firms had a common sales issue; lack of ownership in the ultimate selling procedure. This trend was introduced in the late 80’s when major players in all markets ______ their potential in the metropolitan areas and the firms, one-by-one, decided to utilize the un-captured markets of the rural areas. As the firms could not afford to enlarge their sales force to cover the rural areas; the firms decided to extend the selling activities to distributors. The distributor sales force, of course, worked previously as mere delivery men and do not have any training or knowledge of selling. These individuals have low profile in terms of communication skills, language command and interpersonal skills and thus are unable to build professional or valuable relationship with the retailers. The products are sold to retailers on end consumer demand and no push tactics are utilized to enhance sales. On the other hand, the retailers also prefer to deal with the organizational sales force as they believe the _____ do not have the authority to take to respond to their issues.
At _______, we offer special soft skills courses to raise the profile of the _____ and train your sales force and field sales management so they can monitor the _____ and also improve their selling skills and in turn be able to build valuable relationships with retailers. Please find attached our brochure for further details and course structure. Call us on ____________ or ___________ to arrange a meeting. We can sit together and decide an approach that will be best suitable for your organization.
Yours Faithfully,
The Team of ___________


23:23
Noman Ikhlaq