The Middle Ages work force [Baby Boomers]

Most of these employees have traditionalist parents. They enter the industry with strong opinions and work ethics and also as dual career couples with their equally educated wives at the flank. This generation can be observed by their hard work, aspiration to stand out and be unique, their value of personal growth and their observance of the equality amongst the sexes. Their work ideologies include questioning authority, and less hierarchal work structures. The usually have small families and follow luxurious lifestyles earning them the title of the ‘Me Generation’. This generation initiated the popularity of divorces and second marriages, and also a professional deviation from long term employment through multiple employers, downsizing, restructuring, second careers etc. The middle aged workforce is the fuel to today’s management and businesses. Another trend initiated by these people is the delay in retirement, with nearly 80% having a desire to work part time after retiring (Hicks & Hicks, 1999)

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