They are also called millenials, the Internet generation and the Echo boomers because they are the largest workforce following the baby boomers (the middle aged work force). This generation has been exposed to diverse lifestyles and cultures, has studied in the highest education and academic systems, respect various races, ethnic groups and sexual orientations. They happen to be very easy with diversity, working with minority groups with one third members coming from various minority groups themselves, and are habitual to the use of technology, instancy and multi-tasking. Although they possess short attention spans, they make up for it by valuing professional development and incessantly struggling to work better and faster. They appreciate creative projects and challenging work environments, and deadlines so that they can improve themselves and their work habits. Flexibility in jobs, technological benefits and the option to work part time and vacations every once in a while are their leading wants. The employers will need to drastically alter their work environments, techniques and ideologies to accommodate Generation Y employees. They are the most diverse generation of employees yet.


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Noman Ikhlaq
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